GM Section: Building the growth equation
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GM Section: Building the growth equation

Great! We've now decided on the north star metric. Next step is to make the growth equation:

1. Identify the north star metric for your product

2. Build a mathematical growth equation to achieve the north star

3. Collate the current metrics and establish a nuke scenario

4. Calculate the incremental growth based on your growth model

5. Learn how to present your growth model in a structured manner


Building the growth model

The idea here is to put down you NSM and the two levers that impact it. Then, go deeper into those two levers. So, if your NSM = A+B then you need to break this down further by identifying metrics that make up each of these levers.

Find some examples of how to break down the NSM into constituent levers: image.jpegimage1.jpegimage2.jpeg





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